Evaluation Of The Anterior Cruciate Ligament - 971 Words

Estimations indicate that each year in the United States 200,000 ACL tears occur, with approximately 50 percent of those tears requiring reconstructive surgery: Furthermore, about half of those ACL tears are accompanied by a torn meniscus (the cartilage that acts as the shock absorber between the shin bone and the thigh bone) and/or injuries to other ligaments. Common symptoms of a torn ACL include knee instability, swelling and pain. What is the ACL? The Anterior Cruciate Ligament (ACL) and the Posterior Cruciate Ligament (PCL) are located inside the knee joint. The ACL and PCL form an ‘X’ behind the kneecap (patella), with the ACL resting in front of the PCL. Both of these ligaments are responsible for controlling the back and forth motion of the knee joint; however, the ACL is responsible for stabilizing the kneecap ). In addition, the ACL is responsible for preventing the shin bone (tibia) from sliding forward on the thigh bone (femur). The ACL provides the knee with stability while an individual pivots or twists. This ligament is critical because without it, performing any kind of rotational activity is impossible, particularly when it comes to playing sports like soccer and basketball. What Does It Mean When Someone Has a Torn ACL? An ACL tear is among the most common knee injury reported. This injury involves a breakage of the fibers making up the ACL. Sometimes, the entire Anterior Cruciate Ligament is torn; whereas, other times it is just partially torn. WhatShow MoreRelatedAn Evaluation Of An Anterior Cruciate Ligament ( Acl ) Tear866 Words   |  4 PagesAn anterior cruciate ligament (ACL) tear occurs in one of the knee ligaments that join the bones of the upper and lower leg, keeping the knee stable. After reconstructive surgery patients need extensive rehabilitation and healing time before even considering any physical activity. ACL reconstructions are common amongst people, it has been difficult for surgeons and physicians to come to an agreement on rehabilitation regarding these patients returning back to health. Many physicians are trying toRead MoreAnterior Cruciate Ligament Reconstruction : Open Or Closed?1100 Words   |  5 PagesAnterior Cruciate Ligament Reconstruction: Open or Closed? The Physical Therapy profession has been around for many years. â€Å"The American physical therapy profession emerged during and following the First World War as a result of the need for trained providers of therapeutic exercise – who practiced under the supervision of a physician – for the rehabilitation of injured soldiers.† (Wrynn, 2014) The profession over the past few years has had a huge expansion in need. â€Å"Physical therapists (PTs) provideRead MoreDon t Tear It?1652 Words   |  7 Pagesfemales in the last decade and is a great recreational sport to be apart of. In Montana, girls that play soccer are prepared for all weather mentally but not necessarily physically. Many girls every year are sat on the bench from injuries. Anterior Cruciate Ligament (ACL) injuries are the most common injury a young girl can get. Soccer is a game played on a turf or grass field. The ground could change within minutes if it started raining or snowing. This causes it to become slippery making it more ofRead MorePhysical Therapy For Athletes : Athletes1434 Words   |  6 Pagesproviding them with knowledge of preventative care, and facilitating mental health care. Physical Therapy benefits all athletes by assisting them in recovering from injuries. Sports Therapy is a specialized practice that focuses on prevention, evaluation, treatment, rehabilitation, and performance enhancement of the physically - active individual. Many athletes attend physical therapy. One of the most common forms of physical therapy is aquatic therapy. Davis 2 Aquatic therapy can make exerciseRead MoreSymptoms And Severity Of A Knee Ligament1088 Words   |  5 Pagesthat the symptoms and severity of a knee ligament sprain relies on upon the level of stretching or tearing of the ligament. In his study he has included 3 grades of knee ligament sprain. 1) In a mild grade 1: knee ligament sprain, the ligaments may extend but they don’t actually tear. The joint cannot swell or hurt very much. It can increase the risk of injury again. 2) With a moderate evaluation II sprain: Bruising and swelling are most common sign. Ligaments get partially torn and more painful. 3)Read MorePrevention And Treatment Of Athletic Injuries1825 Words   |  8 Pagesfor the better, but sports also have one very negative effect, injuries (TrueSport). Injuries can take a person from doing something they love to sitting the bench for extended periods of time. Common injuries such as, overuse injuries, anterior cruciate ligament tears, concussions, and heat illness can be prevented by both athletes and coaches with the right form of knowledge on treatment and prevention. Overuse injuries are caused by continuous mini-traumas to an athletes tendons, bones, and jointsRead MoreThe Anterior Cruciate Ligament ( Acl )2485 Words   |  10 Pages â€Æ' Background The anterior cruciate ligament (ACL) is a strong rope-like structure that runs through the center of the knee connecting the femur to the tibia. An ACL prevents the femur from moving anteriorly while weight bearing, helps prevent rotation of the joint and is the primary stabilizing structure of the knee and its integrity is essential for walking and any physical activities (Sports Medicine Australia, 2015). An ACL sprain or tear is one of the most common knee injuries, especially amongRead MoreThe Roles Of A Research : Proper Evaluation Of Sources In Research1570 Words   |  7 PagesProper evaluation of sources is important in research because without reliable and credible sources, the research done holds no credibility. Three sources will be critiqued and evaluated in order to convey how they work together to create a competent research paper. The first source is an academic journal that discusses ligaments and tears and how the advancement of this research and clinical trials display a higher success rate in recovery than previous methods. These methods include surgeries usingRead MoreAnatomy And Clinical Evaluation Of Patients With Acute Knee Injuries Essay1387 Words   |  6 Pagesthe Knee: Diagnosis with MR Imaging: RadioGraphics ; 20: S103–S120. 6) Ward P J. and Schweller EW ( 2015) : Posterolateral Corner Knee Injuries: Review of Anatomy and Clinical Evaluation : The Journal of the American Osteopathic Association ; 115(12):725-731. 7) Togal A, Gulek B, Soker G, et al. ( 2014) : The evaluation of MRI findings in symptomatic knees by means of 0.2 T low field-strength open MR scanning; A research study comprising literature comparison with high field-strength scannersRead MoreThe ACL : Causes And Function Of The Functional Approach1273 Words   |  6 PagesThe ACL extends posteriorly and laterally from a point anterior to the intercondylar area of the tibia to the posterior part of the medial surface of the lateral condyle of the femur (Tortora, 2009). In laymans terms, it extends diagonally in the middle of the knee joint connecting the shin and thighbones. The ACL is a complex structure that has an irregular nature. It has a multi vesicular structure that had been ignored for many years as it was originally thought to function as a simple band of

The Issue Of Illegal Immigration Essay - 2314 Words

Immigration Immigration has been a controversial topic for decades. It began a long time ago when slaves were brought in from the atlantic as a response to the increasing demand for labor in the United States. There were no legislative restrictions on immigration until the 1800s. Immigration began to become more of an issue as more and more people began to enter the United States, and as more people were found to be living illegally, the problem of illegal immigration arose. There are many different types of immigration, this essay focuses on illegal immigration and undocumented immigrants who live in the United States without citizenship. There is no significant difference between the two, however they can be interpreted very differently. The issue of illegal immigration has become especially substantial in the 2016 United States presidential election. There are those who see good in it, and those who believe that illegal immigration does nothing but wound America. The topic has com e up multiple times in debates between Secretary Clinton, and Donald Trump, who both seem to have opposing views on this particular problem that the U.S is facing. When looking at the grand scheme of things, immigration, especially illegal and the entrance of undocumented immigrants, does more bad than good for the U.S. These types of immigrants cost the U.S economy more than they contribute, they directly damage the environment because of the effects of population growth, and theyShow MoreRelatedIllegal Immigration Issues1082 Words   |  5 PagesIllegal immigration is quickly becoming a big issue in this country. With the country divided on whether to call for improved border security and reform for illegal citizens to be naturalized, there is something that needs to be done. Illegal immigration in the United States is something the government needs to begin focusing on and reaching a decision to help improve the wellbeing of this country. There are too many people in which are a ffected by this issue for it not to be at the top of CongressesRead MoreThe Issue Of Illegal Immigration1523 Words   |  7 PagesThe issue of illegal immigration has become one of the most important issues of concern to the international community and the countries that represent a source of migrants as well as countries that receive them it is worth mentioning that there is a close link will appear in the coming days between the global financial crisis and the issue of illegal immigration; since that crisis will push millions of young people to the lists of unemployed to increase their number in developing countries, andRead MoreThe Issue Of Illegal Immigration1420 Words   |  6 PagesOne of the most controversial issues in politics today is that of illegal immigration. â€Å"Immigration has been a constant source of economic vitality and demographic dynamism throughout our nation’s history.† (CAP Immigration Team, 2014) There are thousands of immigrants that ar rive in the United States each year. Over the years, illegal immigration has been growing despite policies made to prevent this growth. In my opinion, immigration will continue to be a social issue that is fiercely debated duringRead MoreThe Issue Of Illegal Immigration1623 Words   |  7 Pagesbecome very popular, illegal immigration. The primary question that is asked is, â€Å"How will you deport and limit the number of illegal immigrants in the United States?† This question got me thinking, If I were in their position what would I say in response? The following essay will illustrate the ideas on illegal immigration. Facts Immigration has always been a problem ever since we put a border between the United States and Mexico. In the beginning it really was not as big of an issue that it is todayRead MoreIllegal Immigration Is Not The Issue961 Words   |  4 PagesUndocumented Issue Often when I dive into almost any political debate or national issue I find that people love to argue over the symptoms of an issue and almost never the root cause. Illegal immigration is just one of these symptoms, however I prefer the more accurate term of undocumented immigration. Illegal immigration is not the issue at hand, the issue at hand is that the state and federal governments do not want people working that are undocumented. First of all, what makes one an illegal immigrantRead MoreIssues of Illegal Immigration2970 Words   |  12 Pagesa hotbed for illegal immigration issues, so the news flew under the radar. Last year, the state enacted immigration reform of its own after tiring of seeing politicians of all stripes kick the problem down the road. But heres the thing the reforms worked. The states unemployment rate fell 0.6%, and a lot of those new jobs that were created were specifically attributed to companies hiring Americans after shedding their illegal workers (Munro, 2011). So what is it about immigration reform? EverybodyRead MoreThe Issue Of Illegal Immigration Essay977 Words   |  4 PagesBorders Illegal immigration is an issue that plagues the border states and it must be controlled. What should be done with illegal immigrants has been a hotly contested issue in the news and also during the current election process. In â€Å"Obama’s Numbers April 2016 Update†, Brooks Jackson states that in 2014, 11.3 million illegal immigrants came into the US. The Democrats and Republicans debate on whether amnesty or mass deportation is the better alternative on what to do with these illegal immigrantsRead MoreThe Issue Of Illegal Immigration1069 Words   |  5 PagesIllegal immigration has become an explosive issue in the U.S. Many people have debated fervently in their disapproval of illegal immigration, whereas others defend it just as ardently. The church and Christian religion/theology has been drawn into the fray over illegal aliens as well, with Christians on both sides seeking to validate their positions based on their own individual beliefs. I interviewed many different people with equally varying opinions on the matter. Over the past few months, manyRea d MoreThe Issue Of Illegal Immigration1519 Words   |  7 PagesNo issue in any immigration policy kindles more dispute than the issue of illegal immigration. Unfortunately, some people confuse legal and illegal immigration. Legal immigrants are here legally. They have the proper, legal documents that allow them to live and work in the U.S. without complications. Illegal immigrants are defined as anyone who was born in a country other than the U.S. to parents who are not official U.S. citizens; they enter the U.S. without legal documents to prove their legalRead MoreThe Media And The Issue Of Illegal Immigration777 Words   |  4 Pages Paper #1: Discuss how the different media outlets frame the issue of illegal immigration? It is commonly known that media coverage of anything controversial can be faulty, and biased. ABC News and CCN News could cover the same story, in different ways. This is amplified in cases that affect different audiences (as in age, race, financial class), because certain stations are aimed towards a certain audience. A great example of this is FOX and FOX Latino. The two stations, though sister stations

Business Plan for Boutique Fashionable Clothes

Question: Describe about the Business Plan for Boutique for Fashionable Clothes. Answer: Business details This business plan is about a fashion boutique and the name of the boutique will be New Look fashion boutique. The New Look fashion boutique is the start-up retail which will sell out the fashionable clothes to women. The New Look fashion boutique will be located in the Singapore which is the famous and popular place for the tourist destination. The primary aim of to open the boutique is to build the well-recognized brand name with the effective expansion plan. Along with this, it is the objective to focus on the online retail market also. The fashion and retail industry is very attractive for the youth so the boutique will focus on the youth. The boutique will follow modern fashion trends and focus on the preferences of the consumers. Based on the taste and preferences of the consumers, the boutique will try to meet the needs and demands of the customers by using proper inventory. The boutique will focus on the style, colours and fits for the women to meet their needs. To provide th e best quality of work will be specialty of the boutique (Drummond, Ensor Ashford, 2012). Products or services The New Look fashion boutique will provide the combination of various clothing for women from recognized name brands. The boutique will provide the wide range of clothes from selected fashion designers. The company will use the modern fashion trend by focusing on the purchasing preferences of the customers. The company will use the inventory to meet the requirements of the customers. Women are very conscious for their clothes and fashion sense so the main products of the company will be casual wear, business clothing, formal wear and jeans. Along with this, company will also offer some accessories such as hats, belts and scarves. Profit will be gained by the sales of variety of products. The pricing structure of the company will be flexible as the company will implement the reasonable prices on the common brands. The company will use value based pricing structure which will provide customer service, quality, style and easy access of products to attract the target customers. At the en d of season, sale, multi-buy savings and promotional coupons will be helpful to implement the strategies. The key message connected with the New Look fashion boutique will be classy, versatile and expensive clothing for women (Jones Hayes, 2008). Mission: The mission of the company is to give a new way of fashion to the consumers in the basis of style and quality. Vision: The vision of the company is to develop the lines of fashion products for men, women and children. This fashion line will include all type of clothes that will meet the expectations and demands of the consumers. Objective: The aim of the boutique is to differentiate itself from other boutiques by providing stylish and quality clothing products to the women. The primary objective of the company is to ensure that customers are happy with their purchasing. So the company will provide the products in all the shapes and size for women. Along with this, the company will make purchasing easy, cheap and efficient for consumers (Hoskisson, 2009). Market analysis Market and structure The company will focus on the women for its products. The current population of Singapore is around 5,399,200 and there are 54% women if total population. So it will be easy to attract the women by providing various types of clothing that meet to the demand of the customers. There are many women who look for the clothes those are both fashionable as well as comfortable. Along with this, the company will focus on the tourists also. Singapore is the popular tourist destination for the travellers across the world. People come here to spend their vacation and they enjoy the shopping also. So, company can be able to take benefits from the tourists. Apart from this, Singapore organizes various events and fares for the travellers which bring many targeted travellers to the country every year. Market trend The fashion boutique is the strong business in the retail fashion industry having different changing styles and changing demands of the consumers. In the past, there were megastores foe the fashion clothes and at that time customer wanted change. The customers always seek for the customer friendly experience of shopping. In present days, women are working and they seek different wears ford all purpose such as business wear, and casual wear. So the demand of the clothing will always be high in the market. Many things are changing in the clothing industry and now consumers wants to buy the clothes for all the seasons. To stay connected with the needs and requirements of the consumers, company will establish internal team to collect the feedback given by the important customers. The New Look fashion boutique will work on the strategy of buy now, wear now. It has been seen that there are many companies in the retail industry who are using domestic plant to fulfil the small orders. (Mounc ey Baker, 2009). Market segmentation with target market The New Look fashion boutique is the company having the business to consumer strategy. Females are the main target of the company. So, the company will also attract the younger women by some special products such as scarves, handbags etc. There will be products to target the young generation. In present time, customers value uniqueness, quality, services and convenience. Pricing is the important factor while consumer is taking decision to buy something. Company is planning to target female between the ages of 20 to 40. Within this group, there will be no restrictions of colour and background of the consumers. The customer of the New Look fashion boutique will be someone who will be able to pay worth price for the quality products. The target group of the company will be those women who will be able to spend the worth money for the quality clothing. There are many female consumers who are interested in buying the clothes having different patterns and designs. So, there will be easy fo r the New Look fashion boutique to attract its target customers by providing best quality and designs to them. Buying behaviour of consumers The buying behaviour of consumers plays an important role in the success or failure of a particular company, brand or product. It ensures the company that the market strategy which is adopted by the company to gain success is beneficial for the customers or not. In case of the consumer behaviour, consumers give the preferences to those products which are easily accessible for them. In case of the New Look fashion boutique, the company will try to provide those products that will match the needs or demands of the consumers in the affordable price. Because of best quality and affordable prices, customers will be easily attracted towards the clothes. The buying behaviour of the consumers is based on the prices of the products also. High prices of the clothes can distract the consumers and their buying behaviours. So, the company will set the prices of products that will meet the needs of the consumers. Competitors analysis Strength: The strength of the New Look fashion boutique is that it will provide unique and different shopping experience with excellent customer services. Along with this, company will be on such location from where the products can be easily accessible by the consumers. There is more strength for the New Look fashion boutique that it has large and wide customer base because it is targeting women in its segmentation. The company has the chance to understand and experience the fashion industry because it is new in the market it will get lots of opportunities to expand its business. Weakness: Although it is good for the New Look fashion boutique that it is new in the industry and it may get many opportunities to learn and experience the business. But this is also weakness of the company. Fashion market is large and it is very difficult for the company to satisfy the demands of the consumers. There are established competitors in the market who are operating the business of clothes. There are also some associated with the opening of new boutique that it might be successful or not. Customer and value proposition The company will attract the younger women by some special products such as scarves, handbags etc with clothes. The customer of the New Look fashion boutique will be someone who will be able to pay worth price for the quality products. The target group of the company will be those women who will be able to spend the worth money for the quality clothing. So, the company will try to provide those products that will match the needs or demands of the consumers in the affordable price. The company will also launch a professional and effective website from which the customers can see the products and company can sell out its clothing products across the world (Payne Holt, 2008). Marketing strategy For the New Look fashion boutique, there is the need to draw unique marketing strategy from the beginning. The boutique will not only manufacture the unique clothes but also will promote the clothes with unique strategy of marketing. The company will plan to establish the partnership with the other retailers by increasing and creating brand awareness. In the marketing strategy, the company will hire a local firm that will help in making and implementing strategic marketing plan in a cost-effective manner. The marketing message, slogan and logo of the company will be able to depict the idea of generation of the boutique (Marcer, 2012). The goal of the company is to keep the marketing budget to no more than 5% of the gross annual sale of the products. Along with this, the company will develop its connections in all the important places. The partnership with other retailers will be helpful for the company to conduct the local events and target the customers. The New Look fashion boutique is currently trying to expand the business in local community. The advertisement for the local community will include huge local print advertisement and media coverage, direct mail marketing, and different campaigns. The large amount in the budgeting plan will be allocated for the print and broadcast media (Lymbersky, 2009). Launch strategy The company will conduct a grand and excited opening of the new boutique. With the help of the local firm and other retailers, the company is planning to do a grand opening of The New Look fashion boutique. The message for the opening of the boutique will be send through the different media. The print advertisements will be given in the top magazines of the country to gather the people. For the message, internet will be the best option for the company. The New Look fashion boutique is planning to launch a website also. The company will launch a professional and effective website from which the customers can see the products and company can sell out its clothing products across the world. The reason of launching the website is that in future it is assuming the best marketing channel for the company (Glowik Smyczek, 2011). Along with this, there is one mire strategy while opening the boutique. Company will charge $100 as the entry collection at the grand opening and it will continue t hroughout the week. The contacts with the retailers will be used for marketing activities. The local firm will promote the opening event in the radio advertisement and local newspaper. Company will focus on low cost publicity by which it can gain advantage in the market. Sales tactics The New Look fashion boutique is planning to generate sales through strategic marketing. The strategy will be for both new customers as well as single-visit tourist customers. There is the referral program for those customers who will refer new customers. Those customers will be rewarded by the company. In the grand opening, the company will plan to conduct a direct mail campaign to target the customers. Through the direct mail campaign, the company will do an in-store mailing program. The direct mails will include around 5000 coloured postcards mailers and every postcard will have 10% coupon. Along with this, the company will provide offers and discounts on the seasonal and occasional sales throughout the year. The New Look fashion boutique will accept also the payments via debit and credit cards. Then return and exchange policy will also be there. Customers can exchange and return the clothes within 30 days of seeing and receipts are must for the exchange. The company will have co- owners and 2 or 3 sales associate for selling the products. For the effective and proper sales, training will be provided to the sales associates. Training is necessary so that they can give advice to customers about the fashion trends. The members in the sales team will earn on hourly basis along with the certain percentage of commission on each sales (Schnaars, 2010). Brand development While launching the New Look fashion boutique, the primary aim of the company is to development the brand image of the company. The brand image of the boutique will convey the message of quality, style and great shopping experience to the customers. For the success of the company, brand will play the important role to distinguish the boutique from the other retailers in the local and international market (Dentchev, 2009). For the development of the brand, the New Look fashion boutique will sell the clothing with the brand name. The company will focus the fashion trends with the preferences of the customers to develop the brand image among the customers. The aim of the boutique is to build the brand name that will be the same name of fashion in the retail industry. To develop the brand name, the company will also give the experience of shopping to the customers through online shopping (Seshadri, 2009). Competitive reaction The New Look fashion boutique will get competitive advantage because it is new in the industry and people will wish to buy the new designs of the clothes. There is no guarantee of the new entrants in the fashion industry, because customers are concerned about their fashion sense. By providing the quality and affordable prices, competitors can easily attract the customers. The same opportunity can be getting by the New Look fashion boutique that by the new and attractive designs, affordable rates and exclusive accessories with the clothes, it can attract the customers more than the competitors. By the outstanding customer services, company can distinguish itself from the competitors in the market. The relationship with suppliers and the other retailers, and exclusive product offering of the company will stop the new entry as the competitor in the market. At the time of new entry of competitors, the company would be established and would be able to compete with those competitors (Prebl e Hoffman, 2009). Product and market development For the product development, the company will work with the other retailers of garments manufacturers and fashion designers. Along with this, company will collect all the required licenses for the business. Once the financing will be secured in the company then it will move ahead for the necessities of the business such as purchasing on inventory, office supplies and retail displays. For the grand opening of the boutique, it will take the help of other retailers industry. The product development strategy is based on the promotion with internet as the internet has become the important part of todays life (Farahmand, 2011). So the New Look fashion boutique will focus to generate a website for the customers. The company will have unique domain name newlookfashion.com. The site will be started developing when the funds will be sufficient for developing the site. Further, the company will plan to hire some web designers for the development. The company will aim to show the clothing produc ts at the time of opening and provide the chance to the customers to show the ability of their purchasing. After some time, the company is planning to add some more products related to fashion such as fashion magazines and newspapers, newsletters, designers interviews and designers advices. Basically, the New Look fashion boutique is trying to establish a community where women can gather and talk about the clothing secrets. Operations plan For the establishment in retail industry, the New Look fashion boutique will operate its business seven days in the week from 10 a.m. to 6 p.m. at the time of holidays an special occasions, the timing of the boutique will be extended. In this manner, the boutique needs around 2/3 available space of the building. The remainder space will be used stock and administrative purpose. Along with the owners of the boutique, three or four part time employees will also be hired to serve the customers. The boutique will provide the production to local manufacturers. Along with this, the boutique is planning to connect with the largest warehouse market available in that state. By purchasing the clothes from the warehouses, buyers will be able to see product display and promotional materials with the purchase. The company will hire people for regional sales representatives. Apart from this, company is also planning to conduct fashion trade shows for the women. In case of cost, to control the cost , track the inventory and to manage the stock level in the business operations, the company is planning to set the inventory control system. The inventory control system will include the bar code having related equipments and software. It is the responsibility of staff members to conduct annual audits of inventory and the company can hire auditors from outside if necessary. The accounts and finance of the company will also be maintained by the software (Joshi, 2009). Management team and company structure Organizational structure The New Look fashion boutique is the small business, so the staff will also be small. The owners will have leadership role and quality and they will be responsible for daily operations of the business such as maintaining inventory, buying raw materials, marketing efforts and other administrative duties. There will be the sales staff also to help the owners to secure the sale, general maintenance of stock and inventory and assisting the customers. The management philosophy of the company will be based on mutual respect and responsibility. The environment and the structure of the company will encourage the productivity of the business (Cool, Schendel, 2010). Staff member The New Look fashion boutique will hire the sales staff three or four part time employees. And these positions are to be filled and to find the qualified employees is not an issue. The sales associates of the company will be paid on hourly basis. Along with this, they will get commission also. Bonus and offers will also be provided in every year by review the performance of employees annually. The work of owners will be to maintain the public relations within the fashion industry. To maintain the public relations are very important to operate the best marketing plan for the boutique (Cool Schendel, 2010). Resources Estimation in regard to resources is an essential exercise as it provides management with the base for forecasting funding requirements and preparing financial projections (Shim Siegel, 2007). In the case of New Look Fashion Boutique, which is going to engage in the business of manufacturing, marketing, and distribution of the beauty products, the resource requirement is presented as below: New Look Fashion Boutique: Resource Requirements Resources Amount ($) Stores and Supplies 50,000.00 Machinery 500,000.00 Equipments 200,000.00 Labor (30 workers*$3,000) 90,000.00 Office Staff (10 officials*$10,000) 100,000.00 Working capital 500,000.00 Total 1,440,000.00 Further, in addition to the critical resources discussed above, the company would also require posters, postcards, catalogue, brochures, calendars, and flyers. Along with this, the information technology resources comprising hardware and software would also be needed to run and control the business. Financing One of the crucial steps in financial planning is sourcing the fund requirement that is finding out the best possible mix of sources of funds to meet out the capital requirements (Shim Siegel, 2007). In the case on hand, it has been projected that the business would require total funds of $1,440,000 to start up the operations. There are two possible ways to arrange funds amounting to $1,440,000 such as equity capital and borrowings from banks. The equity capital comes in as the contribution of the owners while the borrowings from banks form part of debt of the company. The financial projections in regard to the business of New Look Fashion Boutique Plc depicts that the business is quite promising and high returns could be expected in the coming 2 to 3 years time period. For this business, it has been projected that the founders (owners) contribution in the form of equity will be $550,000 and the rest will be financed through borrowings. It has been projected that the business would require a term loan of $400,000 to purchase machineries and equipments. With this financing arrangement, the gearing ratio of the company for five years has been projected to be 0.95, 0.88, 0.79, 0.58, and 0.43 times (Appendix). The ratio could observed to be decreasing as the business progresses, thus, it could be inferred that the risk will reduce significantly in the upcoming years. Financial projections The financial projections for a start-up business are presented through three essential components of the financial statement such as income statement, balance sheet, and cash flow statement (Shim Siegel, 2007). The income statement presents projections in regard income while the projections in regard to assets, liabilities, and equity are presented through balance sheet. Further, the cash flow statement presents the projections in regard to inflows and outflows of the cash for a given period of time. In respect of New Look Fashion Boutique Plc, the financial projections have been made by preparing income statement, balance sheet, and the cash flow statement for a period of five years (Appedix-2). The profitability as depicted in the income statement shows that the business is quite promising. In the first year of operations, it is expected to generate a net profit of $206,500 with a net margin ratio of 16.01% (Appendix-2). The profitability is expected to further increase in the year 2017 to $386,330 and to reach at $608,672 till the end of 2020. It could be observed that the profitability of the company is expected to increase three fold in a time period of 5 years. Further, the balance sheet figures shows that the total assets at the time of start of the business will be $1,440,000 which is expected to increase to 2,744,000 in the given time period of 5 years. The increase in total assets will be dominated by current assets (Appendix-2). In regard to the cash flow projections, it has been budgeted that the company will have cash amounting to $86,200 at the end of first year of operations (Appendix-2). The cash will increase with the increase in sales and profitability of the business gradually over the time frame of 5 years. It has been projected that by the end of 2020, the company will have cash amounting to $1,159,507.85 (Appendix-2). Risk and strategic options The aim of the New Look fashion boutique is to provide best quality clothes to the women at the affordable prices. But the company should not forget the risks associated with the starting of the business. There are many risks with the new business operations. Opening the clothing boutique can create the risks for the owners (Lee, 2009). Identified risks There can be many risks associated with the New Look fashion boutique while starting the business in the retail industry. The risk can be related to inventory management, trend, marketing and business. Without proper inventory management, the boutique cannot be able to provide good products to the customers. If the company stocks too much inventory, then company will face loss. There is another risk related to the trend that in the fashion industry, the trends of the fashion are continuously changing. The company must have to change its trends with the changing environment. One wrong step can decrease the brand image of the company. There may be one more risk and that is related to the marketing strategies. A clothing business must have the clear marketing tactics so target the right customers. Strategies options To avoid the risk, there is the need to adopt proper strategy in the market. There can be many risks while a company is going to operate the business in the market. To minimize the risk related to inventory, the New Look fashion boutique can use the inventory management software so that company can be able to track the inventory and will be able to order the right inventory on time. Along with this, the company should update itself about the changing preferences and demands of the consumers. By the merger and acquisitions, and relations with other retailers, the company will be able reduce the operational risk in the market. Key milestones From the above business plan, it has been seen that the primary aim of to open the boutique is to build the well-recognized brand name with the effective expansion plan. The boutique is new in the market so it has to set some key stones for the success of the business. The goal of the company is to keep the marketing budget to no more than 5% of the gross annual sale of the products. Along with this, the company will develop its connections in all the important places. With this, the company is expecting to earn of $ 285,000 from the annual sales in first year. References Cool, K., Schendel, D., (2010), 'Performance differences among strategic group members', Strategic Management Journal, 9(3) , pp. 207-223 Dant, S. P., (2009), Ownership Structure in Franchising: The Effect of Transaction Cost, Production Costs and Strategic Considerations, the International Review of Retail, Distribution and Consumer Research, 6(1), 5375 Dentchev, N., (2009), Corporate Social Performance as a Business Strategy, Journal of Business Ethics, 55(4), pg. 397 412 Drummond, G., Ensor, J. Ashford, R., (2012), Strategic Marketing: Planning and Control, (4th) London: Palgrave Macmillan Farahmand, N. F., (2011), Organizational marketing planning by management educated managers, African Journal of Marketing Management, 3(8), pp. 178-187 Glowik, M. Smyczek, S., (2011), International Marketing Management: Strategies, Concepts and Cases in Europe, Page 301, (4th), New York: Physica-Verlag Gruca, T. S. Rego, L. L., (2009), Customer Satisfaction, Cash Flow and Shareholder Value, Journal of Marketing, 69, 11530 Hoskisson, R., (2009), Business strategy: theory and cases. (6th), UK: John Murray Jones, R. M. Hayes, S. G., (2008), The UK clothing industry: Extinction or evolution? Journal of Fashion Marketing and Management, 8 (3), 262-278 Joshi, A. W., (2009), Continuous supplier performance improvement: Effects of collaborative communication and control. Journal of Marketing, 73(1), 133150 Lee, G. K., (2009), Relevance of organizational capabilities and its dynamics: What to learn from entrants product portfolios about the determinants of entry timing? Strategic Management Journal, 29, 12571280 Lymbersky, C. (2009), Market Entry Strategies: Text, Cases and Readings in Market Entry Management, (5th) Australia: Christoph Lymbersky Marcer, D., (2012), Marketing strategy: the challenge of the external environment. (5th) London, Washington: Sage Publications Mouncey, P. Baker, S., (2009), The market researcher's manifesto. International Journal of Market Research, 45 (4), 415433 Payne, A., Holt, S., (2008), Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing. British Journal of Management, 12 (2), pp 159 182 Preble, J. F. Hoffman, R. C., (2009), Competitive Advantage through Specialty Franchising, Journal of Consumer Marketing, 15(1), 6477 Schnaars, S., (2010), Marketing strategy: a customer-driven approach, (5th) Huntington, New York: Free Press Seshadri, S., (2009), Sourcing strategy: principles, policy, and designs, India: PHI Learning Pvt. Ltd Shim, J.K. Siegel, J.G. 2007. Handbook of Financial Analysis, Forecasting, and Modeling. CCH.

Measure For Measure - Critique Essays - Shakespearean Comedies

Measure for Measure - Critique The Stratford Festival's rendition of "Measure for Measure", one of Shakespeare's original "problem plays", can only be called mediocre at best. While the drab, lifeless sets at first create an aura of poverty and des- titution that may or may not have been prevailent in 17th century Vienna, the lack of variety eventually tires the eyes, and begins to mildly irritate the senses. With the lack of colour present on stage, one would hope that the actor's performances would add some colour...and one would be unfortun- atly dissapointed. The acting, again, is no better than mediocre with few exceptions, those being most notably, the Vincentio (as Duke and Friar) and Froth, the pudgy board-house owner. The other characters are most obviously unassumed by the actors and are carried through with a sense of distance and unfamiliarity, seldom seem at a a festival as prestigious as North America's largest and arguably best Shakespearian festival. The play carries on for almost 3 hours, and is tempered with boredom (e.g. Isabella's laughably unimpassioned speech to Angelo), and momentary spots of humour (e.g. the some- times hilarious exchange between Lucio, a servant to the Duke, and the Duke disguised as a friar. This moment of ironic comedy is certainly one of the play's highlights, and is a model for many modern humour pieces) which all serve to create a less than enthralling afternoon of "not so high" drama. I will not attempt to explain the plot, as one of the play's redeeming factors is the suspense created by the soap operatic storyline. All in all,"MFM" is an average play written by an exceptional writer, performed no more than competantly by gifted actors, on a boring, uninteresting stage, thus we can equate : The God of Drama - less than excellent play -------------------------------------------------- = X Excellent actors - poor performance - poor staging X = Waste of money and time...Do not see this play. If you are truly curious about the nature of this play, save yourself the money, visit the local library's literature section and read it...the printed word brings out the play's ironic intricacies far more than this unexciting rendition ever will. So, if you find yourself in a little town called Stratford, pay no attention to an unknown play called Measure for Measure... instead, take a walk on the banks of the Avon and enjoy what nature has to offer... Key === Acting: ? ? ? (3) Set: ? ? ? (3) ? = And they get PAID Props: ? ? ? (3) for this !?!? Costuming: ? ? ? ? (4) The Play Itself (writing): ? ? ? ? (4) = They're not serious Overall Visual Impact: ? ? ? 1/2 (3.5) are they ? Creative Interpretation: ? ? ? 1/2 (3.5) = Oh...that's it? Overall: ? ? ? 1/2 (3.5 / 5) = If I were easily impressed, I'd probably be impressed right now... = Cool...